Like any other websites, Catalan Institute of Classical Archaeology, needs to fill web pages with SEO optimized contents in order to drive traffic to the site. After all, there are numerous archaeology-themed domains also vying for attention, once a keyword or phrase, has been entered. Let us say the owner/s of this domain decides to take on the services of a Cleveland SEO company, then that firm will add creative, topic-driven posts enriched with backlinks and internal links.
The intricacies Involved in Optimising Content
As the process of SEO (Search Engine Optimization) took a different course in the Internet world, webmasters started looking for creative content writers. Creative in the sense that they could write about almost anything under the sun, whilst providing interesting topics that can naturally link to a page of another website. Content is added, showing a fair enough usage of the keyword that best identifies the topic of a host website like icac.net.
In the case of this domain, topics written are mostly about archaeology and the important discoveries revealed by unearthed artifacts. Although from time to time, it may feature an article or blog, not totally centered on archaeology but still maintaining a connection to the theme. That, will constitute diversity of data, enabling readers to discover information that they will find useful.
Instead of re-launching another search to get to the source, simply clicking on the highlighted text will activate the link that will direct them to the page containing the info. The link can either be a backlink or an internal link.
Discovering Additional Info by Way of Backlinks and Internal Links
In optimising this website for SEO marketing purposes, at least one sentence must use an anchor text or phrase that will carry a backlink or internal link that proceeds to another web page. The link-carrying statement though, must flow as a relevant passage to the ideas presented. That way, search engine crawlers will continue to perceive the post as an archaeology topic-driven content.
Once the anchor text receives the URL of the targeted web page, crawlers will thereafter, index a link connecting two domains. The indices of connections will create a positive effect on both the host website and the linked domain. The wealth of information provided by the host website makes the content a suitable provider of answer to search queries. In the same way, the latter’s endorsement of an external source will enhance the reputation of the website to which the data is linked.
A backlink is an external link that points to another website. The purpose of which is to provide the reader with a reputable website, from whence additional information can be gathered. A reader will stay on the page if he or she finds the content useful, and then click on the backlink to find out what the highlighted anchor text has to add as useful info.
An internal link transfers readers to another page within a web domain, in order to expand the discussions and/or opinions related to the content of a source page.